This page shows five of the campaigns we have done over two years working on Peugeot at BETC Paris.
508 Peugeot Sport Engineered
We can’t introduce you to the New 508 Peugeot Sport Engineered in only a tenth of a second.
Peugeot 3008 - Adapt Yourself
TVC for the global launch of Peugeot’s best seller: the new 3008
Peugeot 208 & E-208
The new 208 is Peugeot’s biggest international launch of the decade. On this occasion we created an integrated campaign featuring a car so young, so fresh, so futuristic that kids already pictured it dozens of years ago… The campaign also features Peugeot’s global new brand motto: “Unboring the future”
Effie 2020 : Silver - Automotive
Peugeot 508 SW - THE SNAKE
The fastest snake on earth, 100 drones and a stunt driver up to the challenge: we put the precision of the new PEUGEOT 508 SW to the test by scanning a snake’s movements to create the snakiest road in the world using drones.
Nothing is snakier than an actual snake. That’s why we created the world’s “snakiest road” using an actual snake. We scanned the movements of a Bull Snake by using a 3D scanner. Then, with the help of ‘Dronisos’, a company that specializes in synchronized drone flying, we exported the movements of the snake into a flying software that modeled the first road entirely formed by hundreds of flying drones that perfectly recreated the snake’s movements and thereby created a winding road that moves in real-time.
A constantly changing road that comes alive with random twists and turns, as unpredictable as those of a snake, demands a driving precision that is out of the ordinary. San Yélamos, a professional stunt driver had to navigate the road without hitting any of the drones : a world premiere for an exceptional performance.
Peugeot e-Legend - Concept Car
Car makers are already designing the cars of tomorrow. And they are stripping away all the fun… That’s why we created Peugeot’s new exciting vision for the future: #UnboringTheFuture, illustrated by their last concept car e-Legend.
To put pleasure back behind the wheel, we didn’t stick to the conventional concept-car film and we put the car where it belongs: on a coast road in crazy night ride. The result? A petition to make this car a reality has already reached more than 50 000 signatures on change.org/eLegend.